Mind Share is how much your target market thinks of you, your products and services when looking for solutions to the kinds of problems you solve.
You MUST win mind share BEFORE you can earn market share because your prospects can’t buy from you if they don’t think of you.
To win mind share you must be seen as one of the top 2 or 3 leading industry experts or authorities in your market.
Why Do You Have To Be Seen As A Leading Authority or Expert?
The harsh reality is that people are HARD WIRED to filter out everything that isn’t immediately important or urgent to them.
If our brains didn’t do this automatically then we would be completely overwhelmed by all the information bombarding us each day. One of the automatic filters hard wired into our brains is that we tend to narrow down our choices to the top 3 BEST options.
In business, we tend to narrow down our choices to the top 2 or 3 leading experts or authorities on any subject. This behavior is known as Zipf’s Law. You see Zipf’s Law in action every time you do a Google search. The top 2 or 3 links get nearly all the clicks. If you’re not seen as one of the top experts in your market then your prospects’ brains will automatically filter you out.
To them, you simply don’t exist.
What Does The MindShare Multiplier System Do?
The system is designed to help you quickly improve your positioning, increasing your mind share so your prospects can…
- see you as a leading authority,
- trust & value your advice as an expert,
- include you in their list of BEST options and then…
- choose you over the competition.
How Do We Multiply Your Mind Share?
Most of your competition focuses on short-term tactics that create short-term spikes in awareness but don’t really build mind share (unless you have a HUGE ad budget). Advertising campaigns, special events, publicity stunts, and press releases are common (and typically expensive) short-term tactics.
Our focus will be in helping you to create a MASSIVE presence of expertise that positions you as THE leading industry authority or expert in your market. We will help you plan, publish, syndicate & leverage powerful content that YOU control. The MindShare Multiplier System gives you the power to easily and consistently build your positioning, attracting ideal clients & prospects to you.
Then, when your prospects are looking for solutions to their problems, they see you EVERYWHERE and come to trust you, value you and choose you over the competition.
Does This Really Work?
Yes. This is a proven system that we developed in-house based on the powerful, multi-million dollar strategies and campaigns used by all of the top brands across all industries.
The Mind Share Multiplier System was created by Brian Duvall to simplify the market domination process so that it’s done correctly and consistently each and every time.
Originally intended for internal use, Brian has decided to make the system available to his clients and he’s now teaching the process of market domination to select clients who choose to become strategic alliance partners.